Go-getter girls lead the learning holiday revolution
We are pleased to announce our latest partnership with Thelma & Louise to offer members of the women’s online travel community exclusive offers on selected trips and courses, after research revealed that women’s thirst for self-improvement is far greater than that of their male counterparts.
Did you know that most of our customers are solo travellers and of those independent travellers, a staggering 85 per cent are women? This number has grown from 68% over the past 3 years and continues to increase. It goes to show that women have much more get-up-and-go when it comes to self-improvement holidays than men. They seem to be far more eager to get out there, socialise and learn new skills when they are single.
Perhaps these findings suggest that single men are shy and potentially lack-lustre, with older men in particular demonstrating no real desire for self-improvement at all. It could be the allure of the playstation or wii for me but more digging is necessary to find the true reasons behind the resarch results.
When looking at the age-range of our female customers versus male, we found that, whilst women go on self-improvement holidays throughout their lifetime (our customers range in age from 18 – 83), 78 per cent of our male travellers are under the age of 35.
The research also revealed that the most popular ‘how to’ holiday courses for women are Yoga and Pilates, cookery, photography, painting and languages, whereas men prefer sporting pursuits such as surfing and scuba diving, followed by languages and photography.
“At Thelma & Louise we’re aware of the powerful female desire to explore, experience other cultures and meet new people. Our members can choose to travel with a “buddy” they have met through our site or join a group of like-minded companions on a learning holiday with our exciting, new partner, GoLearnTo.com. The very existence of Thelma & Louise and the fact that membership is increasing every month is evidence of a growing trend in ‘go-getter’ women,” says Thelma & Louise co-founder, Christine Davies.
Thelma & Louise members now have access to exclusive offers and discounts on GoLearnTo.com holidays. The offers are updated every week in the “Trip Ideas” section of www.thelmandlouise.com and range from Pilates in France and Spanish lessons in Costa Rica, to dancing in Argentina and sailing courses in Australia.
For more information on Thelma & Louise and to become a member go to www.thelmandlouise.com
To join the fastest growing trend and to see what you can learn, take a look at golearnto.com now!
Category: In the Press, News from the CEO